Transforming Ideas Into Impact, One Success Story at a Time.
Create Digital Products That Matter Through Strategic Leadership and Human-Centered Design.
My Values
Leadership
My Approach to Design Leadership
Growing designers
Empowered Teams, Exceptional Results
How i lead
Side By Side, Not Top Down
Collaboration
Building Strong Partnerships.
My Approach
Seeing My Team Thrive = My Success
My Philosophy
Building Trust,
Not Managing
Testimonials
Nice Things About Me
"She understands that good design isn't just about aesthetics -- it's about creating experiences that genuinely improve people's lives."
I've had the pleasure of working with Xinning over the past three years at HPB, where she has been instrumental in advancing our Healthy 365 initiatives. Her Activity Dashboard work gave users significantly better visibility into their health progress through clear visuals and engaging interactions. Her Event Track Filter seamlessly integrated external partners including PA and SportSG, and her Nutrition Dashboard helped users build more informed dietary habits in direct support of HPB's campaigns against sugar and sodium consumption.
What sets Xinning apart is her ability to deliver exceptional work under pressure, consistently producing high-quality output in fast-moving situations. She brings both collaborative spirit and genuine care for impact, combining strategic thinking with exceptional execution. I would recommend her without hesitation.
Kelvin Chua, Senior IT Consultant Chief Information Officer's Office, Health Promotion Board
“She has successfully built strong rapport within her team and helped instill a positive, collaborative culture.”
Xinning has been one of the strongest additions to the company since she joined, and continues to be an invaluable member of the Trinax team. She has consistently helped the sales team to deliver designs and proposals in a timely manner, never failing to take a unique and innovative approach with her ideas and creative direction, while also understanding and managing the nuances of meeting business needs and objectives. During my time spent working with Xinning, she has contributed greatly with her own ideas and input to value add to proposals and projects, taken the time and effort to proactively research and gain knowledge of the client’s branding, preferences and requirements in greater depth in order to produce more tailored and effective proposals. She is also able to carry out the company’s strategy of pushing key solutions, such as gen AI technologies most recently, to convert new opportunities into more than just additional projects for the portfolio, but into marketable and industry leading ideas and references. Last but not least, she has evidently been very successful at building rapport and establishing a cohesive and wholesome spirit within her team, and has helped to instil a very open, positive and collaborative culture amongst the wider company.
Nick Gan, Sales Manager
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